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1) "The pursuit of a hair-free body may be as old as the cavemen. Archaeologists have evidence that men shaved their faces as far back as twenty thousand years ago, using sharpened rocks and shells to scrape off hair. The Sumerians removed hair with tweezers. North Face Outlet  Ancient Arabians used string. Egyptians, including Cleopatra, also did it -- some with bronze razors they took to their tombs, some with sugar and others with beeswax. The Greeks, who equated smooth with civilized, did it, too."

"The practice of removing hair was not limited to the face and head. Egyptian women beeswaxed their legs. women were browbeaten into shaving underarm hair by a sustained marketing assault that began in 1915. (Leg hair came later.) The aim of what Hope calls the Great Underarm Campaign was to inform American womanhood of a problem that till then it didn't know it had, namely unsightly underarm hair.

To be sure, women had been concerned about the appearance of their hair since time immemorial, but (sensibly) only the stuff you could see. Prior to World War I this meant scalp and, for an unlucky few, facial hair. Around 1915, however, sleeveless dresses became popular, The North Face Bionic opening up a whole new field of female vulnerability for marketers to exploit.

According to Hope, the underarm campaign began in May, 1915, in Harper's Bazaar, a magazine aimed at the upper crust."

"The anti-leg hair campaign was more fitful. The volume of leg ads never reached the proportions of the underarm campaign. Women were apparently more ambivalent about calling attention to the lower half of their anatomy, perhaps out of fear that doing so would give the male of the species ideas in a way that naked underarms didn't.

Besides, there wasn't much practical need for shaved legs. After rising in the 1920s, hemlines dropped in the 30s and many women were content to leave their leg hair alone. Showing off one's legs became a patriotic act."

"Cecil's colleague Marg Meikle (Dear Answer Lady, 1992) notes that Greek statues of women in antiquity had noClick On The Other     pubic hair, suggesting that hairlessness was some sort of ideal of feminine beauty embedded in Western culture. If so, a lot of Western culture never got the message. Greek women today (and Mediterranean women generally) don't shave their hair. In the meantime, the practice is quite widespread in some other countries)